Effortless Goal-Directed Action Guide
The 8-step blueprint for turning your
stuck-in-a-rut-brain into a goal-reaching machine
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Hi, I’m Gwen... and I’m a chronic procrastinator.
When we moved to Germany two years ago, I found a notebook from 2017.
Inside were two goals I had just written down again - for 2024. I was shocked!
Ironically, I also hold an MSc in Applied Neuroscience, and my research interest is goal-directed actions and their impact stress and well-being.
So I started looking into the science of why we procrastinate - and what to do about it.
But I went into that search knowing that everything I thought I knew didn’t work.
I set aside my assumptions and let the science lead - because nothing I’d tried before had truly solved my procrastination habit.
Like many people, my procrastination was domain-specific.
I hardly struggled in academic settings - but I consistently avoided tasks related to building an online business and creating content.
What I found surprised me. So I stopped chasing motivation - and started building a system. One grounded in peer-reviewed science, shaped by real life, and powered by deliberate, imperfect action.
That’s what GoalsNinja is here to share with you.
The Real Damage of Procrastination
Procrastination is more than just putting things off—over time, it affects every part of your life:

Career Trajectory
Missed deadlines, reduced productivity, and missed opportunities can hold you back from promotions or reaching your professional potential.

Physical Health
Procrastinating on things like exercise, diet, and self-care takes a toll on your body. Combined with the stress of avoiding tasks, it can lead to poor fitness, weight gain, and weakened immunity.

Mental Health
Constantly delaying tasks creates a cycle of stress and guilt, leading to anxiety and even depression. When procrastination extends to self-care, it can worsen mental health by increasing feelings of overwhelm and burnout.
Are You a Serial Procrastinator? Do You Feel Stuck in a Loop?
Stress often triggers procrastination as a coping mechanism to avoid difficult emotions or tasks.
Ironically, procrastination then generates even more stress as deadlines loom, and responsibilities pile up.
This creates a self-perpetuating cycle: stress causes procrastination, and procrastination intensifies stress.
Chronic Low Level Stress Matters!
It’s often the ongoing, low-level stress—like daily responsibilities or emotional strain—that leads to procrastination. Over time, these small stressors build up and make it harder to take action.
Use this Stress Test (The Life Change Index) to identify the stressors in your life—whether it's a move, a new job, or caring for a relative—that might be contributing to your procrastination.
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Un-Procrastinate your Goals and Life for more Happiness and Success:
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